Izad Etemadi as Buddy the Elf: ‘It’s fully a dream come true’

As he honed the role of Samuel for the world premiere of the musical Grow earlier this year, Canadian-Iranian actor Izad Etemadi had no idea he’d be back at London’s Grand Theatre so soon. And this time, in a lead role.

Artistic director Dennis Garnhum, however, was already thinking seven months ahead. Among those thoughts: asking Etemadi whether he’d be interested in the role of Buddy in this year’s holiday production of Elf, The Musical.

“[During the run of Grow], my husband, Bruce, asked whether I’d settled on who would play Buddy,” Garnhum said. “I said I hadn’t. He said I think you’ve found him…. The very next day, [former executive director] Deb Harvey suggested the same thing. As Samuel, Izad showed he could charm you and entertain you. He had heart.”

Izad Etemadi
Izad Etemadi

“Dennis told me that story not long ago,” Etemadi said this week. “He sent an email [in spring] asking whether I’d consider playing the role of Buddy. I sent back a coy response: ‘Yes, I’d consider it. Please contact my agent.'”

Etemadi’s casual reply, however, belied his excitement about the offer. Aware of the physical demands of the role, he immediately began weekly voice lessons, which soon ramped up to twice-weekly. He learned the music over the summer and began memorizing lines three weeks ahead of rehearsals so that he could go off-book as quickly as possible.

“On a personal and emotional level, this is the kind of role I’ve always dreamed of getting to do,” Etemadi said. “I’ve found sometimes in musical theatre people didn’t always know what to do with me…. With Buddy, I get to sing, I get to dance, I get to make people laugh for two hours. But it also has so much heart; it’s the really moving story that drives the whole show forward. Fourteen-year-old me would be in shock right now… it’s fully a dream come true.

Izad Etemadi and Buddy the Elf
Izad Etemadi as Buddy the Elf in the Grand Theatre’s 2022 production of Elf, The Musical. Photo by Morris Lamont

Script and songs aside, Etemadi says the physical demands of playing the energetic, unworldly Buddy are a challenge all their own.

“It’s a lot. It’s, straight up, two hours of me talking and singing and screaming non-stop, but I started the process really early, because it’s the first time I’ve been the lead-lead-lead of a show…. The big thing has actually been learning how to yell healthily on stage. Buddy is always very excited. It’s really easy to get swept up in that excitement and then shout improperly. There’s a lot of yelling in the first 20 minutes, so if you’re not doing that properly, the rest of the show is going to be really, really difficult. Also, you have to get it to a cadence that’s funny and not annoying. There’s a really fine line.”

Garnhum and Etemadi agree that audiences will expect certain lines and gags from the 2003 motion picture Elf, starring Will Ferrell, to show up on stage; however, the musical version doesn’t slavishly follow the hyperactive thrust of the film. Whereas the movie is steeped in frenetic realism, the musical version is more fantastical, honouring audience expectations but telling a more heart-rending story, Garnhum said.

“And I’m not 6-2,” said Etemadi. “I went into this thinking this is not going to be the Will Ferrell version; this is going to be my version. And that’s what I’m going to give to the audience. Because this is a musical adaptation, there are so many new things for the audience that, while they’re going to be familiar with the story, they’re not seeing the movie on stage.

Izad Etemadi with Michelle Bardach and Ma-Anne Dionisio
Buddy (Izad Etemadi) enjoys a bowl of spaghetti with Emily (Ma-Anne Dionisio), left, and Michelle (Riley Deluca). Photo by Morris Lamont

“Emotionally, everything has to be played for real. It has to come from the heart…. It’s funny and it’s over the top and it’s silly, but it’s grounded in so much truth that, when it does get sad and when it does get moving, we’re all going to feel it as well. And that lets the funny stuff be even funnier. So I’m really hoping we can have justice for Buddy.

“It’s a challenging role, but this process with this company and this theatre has been one of the best that I’ve ever been in. Everything has gone smoothly, everyone is so positive … it’s been magic,” Etemadi said.

Elf, The Musical has a history at the Grand as being one of the theatre’s most successful shows. It boosted the institution’s bottom line in 2013, when former artistic director Susan Ferley directed and actor Liam Tobin played the role of Buddy. More than 20,000 tickets have already been sold for the current production, with shows extended to New Year’s Eve. It had originally been slated to close on Christmas Eve.

Elf: The Musical
Book by Thomas Meehan and Bob Martin
Music by Matthew Sklar
Lyrics by Chad Beguelin
Directed by Dennis Garnhum
Musical director: Alexandra Kane
The Grand Theatre, London, Ont.
November 22-December 31, 2022
Buy tickets here.

Buddy the Elf with Jovie
Buddy (Izad Etemadi) tries to befriend Jovie (Michelle Bardach) in the Grand Theatre’s 2022 production of Elf, The Musical. Photo by Morris Lamont

(More photos are available on freelance photographer Morris Lamont’s Facebook page. A preview of the show by London Free Press entertainment writer Joe Belanger is here.)

Three years on, Grand Ghosts reappears as a new incarnation

At 6:30 p.m. on Dec. 2, 2019 — it was dark and cloudy in London, Ont., with the temperature just below freezing — Grand Theatre artistic director Dennis Garnhum summoned donors and patrons to the Spriet stage. With the house lights low and a single ghost light onstage, Garnhum announced that Grand Ghosts, a new play by Canadian playwright Trina Davies, would launch the theatre’s 2021-22 season.

The date of the Grand’s announcement was symbolic: It had been on Dec. 2, 1919 — exactly 100 years earlier — that Canadian entertainment magnate Ambrose Small sold his chain of theatres for $1.7 million, deposited the money at a bank and then disappeared, never to be seen again. At least, never to be seen in the flesh again. In the 100-plus years since Small’s disappearance, his ghostly manifestations in and around his once-favourite theatre have been some of the most persistent (and saleable) tales at the city’s venerable arts institution.

Jesse Gervais as Ambrose Small in Trina Davies’ Grand Ghosts. Photo by Morris Lamont

According to the Grand, Small was “a ruthless businessman with a fondness for gambling and women; qualities that did not endear him to his employees, his business partners, his gambling rivals or the ladies of his life.” The Davies commission, financed through the COMPASS new play development program with additional funding from Tourism London, would explore one of the city’s most lingering mysteries.

To add import to the occasion on that night in 2019, the Grand invited journalist and author Katie Daubs, who three months earlier had published The Missing Millionaire: The True Story of Ambrose Small and the City Obsessed With Finding Him. Daubs shared some fascinating stories drawn from her new book. Davies, meanwhile, appeared via a video link from Vancouver. In describing the development of the new play, Davies said that, with Grand Ghosts, “audiences will be invited on a ghost hunt to experience the Grand in a way they never have before. Areas of the theatre that have been previously unseen by the general public will be exposed, along with the stories that are held within the building’s 1901 bricks and mortar. This hunt may open up something that has long been hidden within the theatre: the story of Ambrose Small, his disappearance, and all those around him that felt entitled to a piece of the action.”

Fast forward one pandemic, a building renovation and nearly three years later, and Grand Ghosts, in its new incarnation, is a dramatically different show than the apparition Davies had conjured. Gone are the suggestions that audiences would explore the theatre’s haunted spots, even entering the building via a shadowy, circuitous route. Instead, the show has gone vaudeville.

“The Grand started as a vaudeville theatre and would regularly have travelling acts cross its stage,” Davies says in the theatre’s latest press release. “Bringing the theatre back to its roots, over 100 years later, is truly exciting.” What she has produced, the theatre’s release says, “is a ghostly spectacle bursting with music, dancing and spectacular vaudeville acts.” In the show, the ghosts who haunt the Grand (yes, there are others) return to relive “what actually happened on that fateful day.”

Emcee with a ghost light in the Grand Theatre production of Grand Ghosts
Andrew Prashad plays Emcee in the world premiere of Trina Davies’ Grand Ghosts at the Grand Theatre. Photo by Morris Lamont

“This has been quite a process — unlike any other than I’ve been a part of,” Davies said when I spoke with her earlier today. ” The first draft of this play — probably mid-2019 — was over 200 pages long and did exactly what we’d talked about early on. It was an experience where the audience would come in through a non-traditional entrance (not through the front doors) and there were going to be scenes and experiences backstage, all around the lobby, things that would travel. And then there would be a main-stage show. The intermission would involve more of those kinds of experiences and then you’d come back for the end of the main-stage show. That was the concept at the time.”

All along, however, Davies was concerned about how the site-specific show would work in a theatre as big as the Grand, with as many as 800 patrons at a time. “It was a bit of a mind puzzle,” she said.

When former executive director Deb Harvey heard about the plan in May 2019, she was taken aback.

“Deb said, ‘You want to do WHAT?'” Davies remembers. There were all kinds of emergency exit issues, along with logistics and safety concerns.

“It was all very challenging that way. And then, of course, COVID happened. That added a whole other layer to it. And the idea that we had to go into all these spaces kind of got dropped — which was actually a huge gift for me, because that was really stressful…. So then it became a more traditional stage play. I call it a play with singing, dancing and vaudeville acts. It’s not strictly a musical, but there is a lot of music in it now.

Jesse Gervais and Allen Cole in Grand Ghosts
Jesse Gervais as Andrew Small, with music director Allen Cole at the piano, in Grand Ghosts. Photo by Morris Lamont

“Thankfully, Allen Cole, the composer, came on this year. He’s amazing; he’s done beautiful work. And he actually agreed, at the last minute, to be onstage as the pianist, so he’s right there, every night,” Davis said. The lyrics and music ended up being a collaboration between the two.

“It was a learning process for me. I’m really happy with how things have turned out, although I don’t know, if I were to go back to myself five years ago, that I would take it on again.”

Audiences during the show’s previews this week have responded enthusiastically, “right off the hop,” Davies says.

“I do feel a special connection to London,” she adds. “When I came for Silence, I stayed here for a month. I was at rehearsal every day, living and working here, digging into the fantastic resources of the London Public Library. This time, too, it feels a little bit like home. I feel like I have my neighbourhood when I’m here and I just really love working in London and working at the Grand…. I hope to return and work at the Grand and be in London again.”

Meanwhile, patrons will be left to decide what happened to Small — and whether the radical pivot from the audience-interactive mode to the vaudeville format tells the story effectively.

(Additional images from the Grand Theatre’s production of Grand Ghosts can be found in a Facebook post by London photographer Morris Lamont. London Free Press entertainment writer Joe Belanger’s adoring review is here.)

World Premiere of
Grand Ghosts
By Trina Davies
Directed by Jillian Keiley
Musical director, composer and pianist: Allen Cole
The Grand Theatre, London, Ont.
October 18-November 5, 2022
Cast: Tess Benger, Jesse Gervais, Cyrus Lane, Katelyn McCulloch, Christian Murray, Andrew Prashad, Jan Alexandra Smith, Tahirih Vejdani and Anthony Raymond Yu
Buy tickets here.

Grand prepares a comedy of errors with This London Life

Those of us who hail from southwestern Ontario know all too well the zeal (or was it a lack of imagination?) with which British pioneer settlers named their outposts, settlements and towns after places back home.

Windsor. Scotland. Dublin. Stratford. Exeter. Leamington. Southampton. Peterborough. The list is long. The same holds true for London, of course — and that’s the foundational premise behind This London Life, opening at the Grand Theatre this weekend.

Mrs. Simpson (Rebecca Northan) welcomes Jimmy (Allister MacDonald) to her home in the Grand Theatre’s world premiere production of This London Life. Photo by Morris Lamont

Jimmy, a Brit with a dubious past, breaks his leg abroad, loads up on painkillers, then attempts to fly home to London, England. Impaired by the drugs he’s ingested, Jimmy is unaware that he has been delivered to London, Ont., rather than his intended destination. Local references and identical place names — Covent Garden Market, St. Paul’s Cathedral, the Thames River, Exeter, etc. — only exacerbate the confusion. Hilarity promises to ensue.

Commissioned by Grand artistic director Dennis Garnhum through the theatre’s COMPASS New Play Development program, This London Life was written and directed by Morris Panych, with set and costume design by Ken MacDonald.

With a new play such as this — and given that its playwright/director will remain on site through this week — preview performances take on heightened importance, said Garnham at a media call yesterday.

“With most shows, you have a proven history,” Garnhum said, referring to scripts that are set in stone and staging that is presumptive and somewhat preordained. With the world premiere of a new play, he said, there is none of that.

“The rewriting will continue until opening night,” Garnhum said, adding that preview performances “were really built for new plays.” The writer studies the audiences just as carefully as they take notes on actors’ performances. To that end, the Grand held an invited reading in its rehearsal hall at the beginning of the production process, and offered a closed performance to theatre staff and ushers. Then previews began last night.

“We’re still rewriting; that’s what happens with a new show,” Garnhum said…. With Morris Panych, you kind of stack the deck…. Morris can figure it out.”

This London Life opens at the Grand Theatre on Oct. 18 and runs through Nov. 2. It stars Cynthia Jimenez-Hicks as Rae-Ann, Allister MacDonald as Jimmy, Rebecca Northan as Mrs. Simpson, Ryan Shaw as Walter Winch, Braeden Soltys as Emery and Wendy Thatcher as Nan. Check this site on the weekend for a review.

An advance story by arts reporter Joe Belanger of The London Free Press is here.

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